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For Nathan Reed, global positioning satellite technology, precision agriculture which allows optimum use and placement of nutrients and water, and the increasing use of cover crops to protect the soil and prevent erosion, brings many environmental benefits on his cotton farm in parallel with sustainable production. As the fourth generation on the family farm in Arkansas, Nathan explains in this video that to him farming is not simply a job, but is a deep and spiritual connection with the land, his heritage and looking to future generations.